Branding a FiveM server through its minimap

Where branding goes without getting in the way

Over water. The ocean is the one part of a GTA map that is never gameplay-relevant — a blip out there means somebody is swimming — so a logo, a wordmark or a corner signature sits there permanently without hiding a single street.

On the radar it is effectively invisible, which is correct: nobody wants a logo in the corner of their screen. On the pause map it is unmissable, and the pause map is what ends up in screenshots.

• Logo over open water, any size
• Server name as type, in one of seven fonts
• A corner signature that reads as a cartographer credit
• Discord tag or website as small type near the edge

Making it look like cartography, not a sticker

The difference is treatment. A PNG dropped on a map looks pasted; the same PNG with its dark background keyed out, its edges feathered, its colour pulled toward the map palette and a blend mode applied looks like it was printed with the rest of the map.

The studio has all of that: luminance keying, feathered edges, blend modes, brightness and saturation, and a repeatable burn-in that pushes an image further into the ground each time you apply it.

Type that belongs on a map

Curved text, letter spacing, outlines, drop shadows, gradient fills and a background plate — the tools a map has for type, rather than the tools a poster has. A server name set in wide, letter-spaced capitals across the ocean reads as part of the map; the same name in a bold sans with a drop shadow reads as a watermark.

What it costs

$8.00 for the map, $1.00 per element. A logo plus a server name plus a Discord tag is $11.00, once, and it stays in your dashboard to reopen and edit later at $1.00 per element changed.